SEO Consultant

What Does an SEO Consultant Do?

Hey there! I’m your friendly neighborhood SEO consultant,and I’m about to lift the veil on the dynamic world of search engine optimisation. For over ten years, I’ve been surfing the SEO wave, and blimey, it’s been an exhilarating ride!

Way back when I got started, SEO was all about cramming in as many keywords as you could, like stuffing a Christmas cracker. Today? Not on your nelly. It’s morphed into an exciting concoction of technical nous, creativity, and yes, a bit of detective work (Sherlock Holmes, you’ve got competition!).

Starting my day as an SEO consultant means kicking off with a hearty cuppa (because who can face the world without a caffeine boost?) and plunging headfirst into the kingdom of keywords. 

Keyword Research

Keyword research isn’t just about cobbling together a list of popular search terms. It’s about understanding my clients’ businesses and their customers so well that I can think like them. And let me tell you, nothing compares to the thrill of unearthing that golden keyword that will skyrocket a webpage to the top of search results! But why do I love SEO so much? Simple. It’s the constant evolution, the need to stay on your toes, the thrill of learning and growing every single day. It’s an industry that never lets you get complacent, and that’s absolutely my cup of tea.

On-page SEO

Once the keywords are sorted, I move onto on-page SEO. This is where I don my editor’s hat and ensure each webpage is spick and span. From attention-grabbing page titles and headers to compelling meta descriptions and body content, every detail is finessed to strike a chord with users and search engines alike.

Off-page SEO

Off-page SEO, or as I like to call it, the charm offensive, is another part of my day. Whether it’s securing top-notch backlinks or causing a stir on social media, this aspect of SEO feels a lot like a digital soiree where the aim is to be the life of the party.

Local SEO

I also enjoy the nitty-gritty of local SEO, especially for businesses with a local presence. It’s like putting up a massive signpost on the internet saying, “Oi, we’re right here in your neighbourhood!” And of course, I keep a close eye on performance metrics because SEO isn’t a “fix it and forget it” kind of deal. It’s not just about the figures – it’s about what those numbers reveal about user behaviour and how we can enhance their experience. Finally, no day would be complete without staying abreast of Google’s latest algorithm changes. In the world of SEO, change is the name of the game. But hey, it’s all part of the fun, right? In a nutshell, being an SEO consultant feels a bit like being a wizard, a detective, and an engineer all rolled into one. It’s a blast, and I wouldn’t trade it for the world. So, here’s to another decade of SEO sorcery! Now, if all this talk of SEO has got you thinking about your own website, I’d be chuffed to bits to help out. Whether you’re just dipping your toes in the SEO pond or you’re ready for a deep dive, give me a shout. Together, we can make sure your website is not just part of the crowd, but leading the pack. Get in touch today, and let’s turn your SEO from ‘so-so’ to ‘spectacular’!

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