✦ SEO & AI Search Strategist

Helping brands
get found in search
& AI answers

I help health, wellness, and lifestyle brands grow through strategic SEO, AI search optimisation, and content that converts, in Thai and English.

Let's Work Together About Me
14+
Years in SEO
2
Markets
TH & AU
50+
Clients
Served
Fonthip Ward working outdoors
Fonthip Ward
SEO & AI Search Strategist · Founder, Search Studio
AI Search GEO Content Strategy Thai & English
Available for projects
Chiang Mai · Brisbane

What I Do

SEO strategies built for how people search today

From technical foundations to AI-ready content, I build sustainable search visibility for brands that want to matter.

🔍
SEO Strategy & Audits

Comprehensive site audits and data-driven strategy roadmaps tailored to your market, audience, and goals in Thai and English.

🤖
AI Search Optimisation

Get your brand cited in ChatGPT, Gemini, and Perplexity responses. Generative Engine Optimisation (GEO) for the next era of search.

✍️
SEO Content Creation

Human-sounding, keyword-optimised articles, landing pages, and product content in Thai and English that rank and convert.

📊
Monthly SEO Reporting

Clear, client-friendly monthly performance reports with traffic insights, keyword wins, and strategic next steps. No jargon..

🔗
Link Building & Guest Posts

Quality backlink acquisition through editorial placements, guest posts, and white-hat outreach that builds real domain authority.

🌏
Bilingual SEO

Native-level Thai and English SEO strategy, ideal for brands operating across Southeast Asia and Australia simultaneously.

Fonthip Ward at work
14+ yrs
SEO Experience

About Me

Strategy-first SEO with a human perspective

I'm Fonthip Ward, founder of Search Studio, a boutique SEO and AI search agency with bases in Chiang Mai, Thailand and Brisbane, Australia. I started in SEO over 14 years ago doing outsourced work for Australian agencies, and I've never stopped learning since.

My background in medical technology and counselling psychology gives me a unique edge in health, wellness, and people-focused industries. I understand the audience before I write a single word.

Founder · Search Studio Medical Technology Graduate Master's in Counselling Psych Thai & English Native
  • Specialist in health, wellness & medical tourism SEO
  • Building a personal Thai-language content brand on YouTube, TikTok & Instagram
  • Passionate about GEO and helping brands appear in AI-generated answers
  • Based between Chiang Mai, Thailand and Brisbane, Australia
Fonthip Ward in coworking space
Fonthip Ward by window
Start a Conversation

Kind Words

What clients say

Trusted by brands across Thailand, Australia, and beyond.

"

Fon's extensive experience and deep understanding of SEO consistently delivered outstanding results. Her ability to optimise strategies effectively kept us at the forefront of industry trends. Her leadership skills fostered a collaborative work environment that empowered team members to excel. I wholeheartedly recommend Fon Ward for her exceptional expertise and leadership abilities.

L
LinkedIn Recommendation
via linkedin.com/in/fonthip-ward
"

Fonthip has been a great help to me and my clients over the last few years. She has a thorough understanding of SEO and Link Building and provides great insights and suggestions while also delivering the agreed packages and services on time and to a high standard.

L
LinkedIn Recommendation
via linkedin.com/in/fonthip-ward
"

Not only did she possess incredible knowledge and skill in SEO, but she also created a friendly and inspiring atmosphere for our team. Fon was a constant source of motivation and support. I was truly grateful for the opportunity to work with her.

L
LinkedIn Recommendation
via linkedin.com/in/fonthip-ward

Get In Touch

Ready to grow your search presence?

Whether you're looking for SEO strategy, AI search optimisation, or bilingual content, I'd love to hear about your project.

Email Me LinkedIn Visit Search Studio
🌐 fonthipward.com 🏢 searchstudio.co.th 📍 Chiang Mai, TH & Brisbane, AU